Established by Melinda Rochford in January 2003, ripe.design provides expert services in graphic design, print production, web development, social media communication, event planning and marketing.
Our approach focuses on only engaging team members required to successfully meet each project outcome. This framework offers significant creative and technical advantages while remaining highly cost-effective, ensuring our clients only pay for the specific expertise their project requires.
Backed by a strong foundation in core marketing principles, every team member ensures that all project decisions are strategically sound and aligned with key client objectives.
Our design services cover a broad spectrum including corporate identity, logo development and branding, through to annual reports, newsletters, brochures, presentations, websites, social media management, signage, and event collateral.
While creativity is infused into every project, each task is executed with strict attention to detail, adhering closely to the brief, brand guidelines, and budget.
Graduating from the Swinburne School of Design with first-class honours in 1994, Melinda has over 30 years’ experience in graphic design, print production and project management across both Australia and the UK.
Having worked within design studios, advertising, interior design, architecture and event management firms, she maintains a sharp focus on strategic planning and brand consistency. Throughout her career, her roles have spanned graphic designer, print production manager, project manager, studio head, and client advocate.
Operating across full-time, freelance, and in-house consultancy positions has given Melinda the agility to adapt to diverse work environments. It has also provided her with an end-to-end understanding of the entire design process, from concept to final completion.
She has successfully partnered with corporate clients across health, government, education, retail, hospitality, food, property, finance, local government, music, the arts, charity, transport and the resources sector – fostering open, responsive communication at every stage.
Her deep expertise in identity design and brand development ensures that every project outcome is creative, strategic, and completely aligned with the client’s core brand values.
